B2B SaaS Positioning & Marketing Strategy
Small hinges move big doors: get this right, and your B2B SaaS marketing & sales will get so much easier.
How B2B SaaS Positioning With Henrik Works
How to consistently attract customers that get your product, want it and have the capacity to buy it
- Determine positioning
Who is your product really for? What is wrong with their world that they need a solution? What else could they be doing to solve that problem, but why should they go with yours?
Deliverables: Positioning Document, Ideal Customer Profile
- Craft messaging
Once we know who your customer is and why they need you, we’ll figure out exactly what to say to them to reel them in. This is going to revolutionize your marketing, but your copy most of all.
Deliverables: Messaging Guidelines Document
- Define digital strategy
Next up is how to actually communicate and reach your customers. Based on a competitor analysis and our previous work, we’ll develop a solid marketing strategy for growth.
Deliverables: Marketing Strategy Document & Plan
- Implement in your business
Then we execute. We’ll set new standards in your business based on the work we’ve done. Then, I’ll stick around to help you and your team kick ass consistently.
Deliverables: bi-weekly sessions
“Henrik is the person you need when you want help with Marketing. He is very knowledgeable about the different tools and has the relevant connections. But it all starts with knowing who your Ideal Customer is and what their Buyer Journey looks like before implementing any tool.
He asks the right questions and presents the outcome in a professional, structured way. This has helped me a lot. In addition he is a super friendly, social guy who will go the extra mile and who I can recommend to any company!”
– Judith Brugman-Coeveld
Ready to rock?
Let’s get on a call and get acquainted. I can tell you all about how this process works and what the costs are.