Meet My Customers
You’re not the first to work with me, so take comfort in the fact that others before you have withstood my directness and terrible humor.
My ideal customer is a scaleup offering a SaaS solution. However, especially when it comes to positioning and getting that target audience dialed in just right, I also work with startups.
Noteworthy SaaS companies I’ve had the pleasure of helping professionalize their marketing setup:
Kind words from customers
Some awesome testimonials I was lucky enough to receive. 🙂
“Henrik is the person you need when you want help with Marketing Automation. He is very knowledgeable about the different tools and has the relevant connections. But it all starts with knowing who your Ideal Customer is and what their Buyer Journey looks like before implementing any tool.
He asks the right questions and presents the outcome in a professional, structured way. This has helped me a lot. In addition he is a super friendly, social guy who will go the extra mile and who I can recommend to any company!”
Judith Brugman-Coeveld
B2B Marketing Manager“We are commercial cleaning franchise. We asked Henrik if he would be able to help us work through getting marketing automation up and running. Step one: Buyer Persona’s and the buyer’s journey.
Henrik really guided us through doing the tough work of defining who we currently are selling to and who we need to be selling to in the future. He also made sure we confirmed it with customer interviews. Again, none of this is a comfortable, day to day activity. But he had us persist.
The end result is that we now have three clearly defined personas and we have a much better idea of how our customers want us to approach them pre-sales. We would not have gone through this exercise or gotten the insights we discovered with out Henrik. Thanks Henrik!”
Cindy Banchy
CEO / Vanguard Cleaning Systems Minnesota“Henrik was a great help in a period where we had too much work and no one internally available at Connexys for those important tasks. He finished numerous assignments, which improved the way Salesforce CRM and Hubspot communicate within Connexys. He is also a great sparring partner to challenge your ideas, in a pleasant way. In that way we came to some great new content and workflows to strenghten our inbound marketing.
Furthermore, Henrik is intelligent, so you don’t have to explain yourself twice if you want his advise or getting him to do a job.
To sum it up: If you have a marketing automation problem…if no one else can help…and if he is available….you should hire…Henrik.”
Serge de Klerk
Marketing Manager / Connexys-Bullhorn“Henrik helped us take our company to the next level in a very fresh, but challenging way. We might have been able to implement some of his ideas ourselves, but with Henrik’s help we did it so much faster.”
– Ronald Nijveldt / The Marketing Department (Afdeling Marketing)
But wait, there’s more. 🙂
“Henrik is obviously an expert when it comes to marketing automation. Not only did he help us tremendously when it came to practical SalesForce Pardot implementation – he helped us forward with our marketing strategy and approach in general.
If you’re wondering how you can get more leads from your website or if you want to improve the quality of your leads, I heartily recommend hiring Henrik.”
Bill Schroyer
IT Director“Henrik has been incredibly helpful in just these past 5 months I’ve worked with him. And the craziest part, he’s across the world and he still has taught me valuable skills in this marketing world. I can thank him for introducing me to Inbound Marketing and the best practices of digital marketing.
If your business is struggling, un-organized, and needs some serious TLC — Henrik is the guy to call.
It was a pleasure working with him in the marketing department and having him guide our team as Director. Henrik always gives 150% in anything he does, he is very attentive to detail, thinks out of the box, and writes some impressive collateral for companies. I’m happy Henrik and I were connected through a mutual employer. It’s nice to know that I can reach out to him for guidance or recommendations as I further my career.”
Karoline Kujawa
Marketing Technologist“It’s always a pleasure to work with Henrik! He is great at strategic marketing planning. Along with his professionalism and dedication, he also makes the whole process easy and with great humor. I would recommend Henrik for any Marketing needs that your company has.”
Tanna Dreiling
Owner / Archetype Business Solutions“Henrik was a great to collaborate with. He was efficient and professional. He gave honest feedback and suggestions and completed tasks in great time and with great skill. He was also very generous when it came to communicating and not charging me for every time we emailed each other. I will hire Henrik again definitely.”
“We were really missing a way of working. Structure, shared vision, accountability. Now all of that is in place and we are making much more solid progress towards our goals. Thanks to Henrik work has become a lot more fun.”
Ron Dukker
CEO / Conversion Crew“Working with Henrik was great. Not only was he obviously an expert in the field of paid advertising, but he knew his stuff when it came to copywriting and ad design as well, which helped us tremendously improve our sales pages (one saw an improvement of over 250% in conversions because of his help).”
Matthew Glanfield
CEO / MiniWarGamingWant in on the fun?
Book a call with me and let’s get acquainted.