Chatbots, and specifically the “Drift Conversational Marketing” software, are the new kids on the marketing automation block. And for good reason: as it turns out, people on websites respond better to chatbots, than to traditional forms.
Your website visitors, too, will respond very positively to a more engaging way of interacting with your website. But the strength of chatbots is dependent on context. You have to know your visitors (or get to know them as soon as possible) in order to have a chatbot point them in the right direction – automatically.
Once you figure that out, however, you’ve got a great way of “talking” to your website visitors. You can ask them specific questions and get to know them. You can then use that information to point them in the right direction – and convert them into a known lead in the process.
The challenges in getting a chatbot right aren’t much different than getting marketing automation, in general, right. You shouldn’t deploy a tool like Drift because you think it can help: you should only use it to fix a problem. Such as a low visitor to lead conversion rate. Or low quality MQLs.
As a Drift Conversational Marketing certified professional, I can help you deploy Drift in a way that really moves the needle. We’ll look at your specific goals, how Drift can help you get there. Ideally, we deploy the chatbots to increase your conversion rates and qualify leads.
Interested in getting this awesome new tech working for you? Drop me a line at henrik at henrikbecker dot nl and let’s talk.