Build the HubSpot agency you’ve always dreamed of having.
Hi, I’m Henrik. I help HubSpot agency owners build structured, healthy teams of people that share the same values and want to achieve results together. I do this by helping them implement EOS®, the Entrepreneurial Operating System®.
You want to help businesses with HubSpot, at scale.
You want to build a flourishing agency.
You know how to help your customers. You love HubSpot, and you love the effect the platform can have on your clients. The problem is that you’re not doing that – you’re spending most of your time dealing with problems in your business. Problems that shouldn’t even be there in the first place!
It’s not just you.
Most HubSpot agency owners (and, in fact, software partners in most industries) recognize these issues:
You know you could be doing more to get the most out of your team. Have them go in the same direction.
Hitting a ceiling.
Things got off on the right foot, but further growth seems to be eluding you. How to take that next step?
Not enough profits.
Paying salaries is a monthly headache. Cashflow is a problem and you’re not making nearly enough profit as you’d like.
Do you know where you’re going? Do you know what kind of company you want to be?
Do you control your business, or does your business control you? When is the last time you took a real vacation?
You’ve invested so much blood, sweat and tears into this business, but it’s still not the well-oiled machine you want.
Want to know how to fix these problems?
Or keep reading…
Don’t settle. You can do better.
EOS®, the Entrepreneurial Operating System, is a complete set of simple concepts and practical tools that benefits thousands of entrepreneurs every day.
With a 16-year track record and 10,000 actieve users, EOS® is a tried-and-true system.
Here’s what you can expect from implementing EOS® in your agency:
- Your team will “get it” and get going with a joined vision and goals.
- Your company is going to get a lot more efficient.
- You’ll see a culture of accountability start to emerge.
- You’ll be able to hire the people and put them in the right roles – where they’ll flourish.
- You’ll start making business decisions based on measurable data.
- You and your team will become a problem-solving machine, permanently dealing with pressing issues.
- Your life is going to get a lot easier; your business a way more fun place to work.
Wonder if this could help you?
I’m Henrik Becker, EOS Implementer®
And guess what? I’m also a certified HubSpot consultant. In fact, I have 10 years of experience in the marketing automation biz.
I have worked with countless agencies (HubSpot, but also Salesforce, Oracle…) in my years as a marketing automation consultant. And I’ve seen them all struggle with the same things: how do we turn this bunch of marketers into a tight-knit, ass-kicking unit?
The secret? You can ask around the HubSpot community. All the successful agencies either already run on EOS®, or are doing things that closely resemble the system.
EOS® is the best way to take your agency to the next stage. And I’m here to help you do that.
These HubSpot agencies are already kicking butt with EOS®.
They’re aligned towards their goals and making them happen, every day.
“Henrik helped us take our agency to the next level in a very fresh, but challenging way. We might have been able to implement EOS® ourselves, but with Henrik’s help we did it so much faster. Plus, he is steeped in the HubSpot community and is uniquely positioned to help us as HubSpot Solution Partners.
Ronald NijveldtDe Afdeling Marketing // HubSpot Gold Partner
“We were really missing a way of working. Structure, shared vision, accountability. Now all of that is in place and we are making much more solid progress towards our goals. Thanks to EOS® (and Henrik) work has become a lot more fun.“
Ron DukkerConversion Crew // HubSpot Platinum Partner
What’s so special about EOS®? 3 Simple words:
Real. Simple. Results.
EOS® is a simple, but holistic “way of working” for companies. A collection of timeless tools and concepts that just work. EOS® is going to help you get your entire company on the same page.
For busy agency owners.
EOS® comprises simple concepts and tools you can apply the next day. This isn’t theoretical management talk, this is the real deal, based on real experience.
Deal with issues. Permanently.
EOS® is going to turn your team into a problem-solving-machine. You’ll systematically eliminate all those lingering problems.
Holistic model and approach
EOS® isn’t for fighting symptoms. It goes straight to the core components of your company: your Vision, People, Data, Issues, Process en Traction.
Focus, discipline and accountability.
EOS® is going to help you prioritize, define success and get everyone on the same page about when something is really done.
At the end of your EOS® journey:
- You’ll know how to keep your people motivated and accountable.
- You know how to have effective meetings and gain real traction.
- You’ll be confident and fully in control of your business.
- You’ll have all your core processes clear and documented.
- You will know how to permanently deal with things that are in your way.
- You’ll have gotten really good at hiring the right people for your business.
- You’ll have a clear vision and a team that’s got your back in making it happen.
- You’ll be totally clear on what your priorities and goals are.
Are you ready for EOS®?
Because not everyone is ready to face the music.
- Does your agency employ at least 5 people full-time?
- Are you ready to grow and change the way you see things?
- Are you ready to go to work while being vulnerable and honest?
- Are you ready to be transparent, deal with honest feedback and make real change?
Your agency. Solid as a rock.
HubSpot agencies running on EOS® are rock solid. That’s because they’re focusing on strengthening the Six Components™:
Only if everyone in your business is on the same page, can you make real progress. This is where your Vision comes into play.
EOS® is going to turn your leadership team into a problem-solving-machine. You’ll nip stuff in the bud before it becomes a real resource hog.
EOS® is going to give you the tools to hire the right people into the right roles. It’s also going to help you deal with people that just don’t fit.
You can’t scale your company without agreed upon, established and documented processes. That’s what this Component is all about.
Start measuring the right things, so you can get in front of problems before they occur. EOS® helps you measure what really counts.
Focus, discipline and accountability are the last Component of EOS®. This is the part where you move beyond Vision and get real things done.
How does it work?
There’s a system for that! Implementing EOS® is a very clear and structured process, as you would expect:
In a little more detail, here’s how implementing EOS® works:
This process involves you, me and your senior leadership team. Not sure who that is? Don’t worry, we’ll get that sorted before we start.
The 90-Minute Meeting™
No one is expecting you to just jump in. If you’re interested in EOS, we’ll first spend 90 minutes together. I’ll explain the system and process to you and your team, and you can shower me in questions. This first meeting is 100% free.
Book an introductory call with me if you’d like to get started.
The Focus Day™
The next step is the Focus Day™, where we spend 6-8 hours together on things that will immediately move the needle:
- How to be a great leader;
- How to get the right people in the right seats;
- How to set realistic quarterly goals;
- How to have awesome meetings (and eliminate all the superfluous ones);
- What to measure and how to measure it.
You’ll run with what you’ve learned for the next 30 days, after which we will reconvene for…
Vision Building™ Day 1
This is where we jump in deep. But first, we review your progress since our last day together. Then we dive into The 8 Questions™ to achieve your company vision:
- What are your Core Values?
- What is your Core Focus™?
- What is your 10-year Target™?
- What is your Marketing Strategy?
- What is your 3-year Picture™?
- What is your 1-year Plan?
- What are your Rocks?
- What are the most pressing Issues that are keeping you from success?
We won’t get through all the questions in one day, and that’s fine: as we go through them, you will start to see the elements you’ve learned from the Focus Day™ come into a broader perspective.
After this day, you will spend another 30 days working with what you’ve learned so far.
Vision Building™ Day 2
Once again, we review your progress. After that, we finish answering the 8 Questions™, putting a particular focus on working through critical issues together.
After this day, you’ll have the basis in place. But you are not a Jedi, yet…
The average person cannot keep their focus on a goal for more than 90 days. That’s why quarterly meetings are a core part of the EOS® process.
From here on out, we will meet once a quarter to realign your vision, set new goals and see how you’ve been doing – and how you can improve further. You’ll find this 90-day “pulse” to become a very comfortable “rhythm” for your business.
At the end of every year, we take 2 days to reevaluate not only the last quarter, but also the last year.
By taking two days, we can really dig deep and reset the entire business for a fresh, new year of achieving real results.
In the end, you’re going to get it. My goal isn’t to stay on your payroll – I’m there to help you get this thing done and take that next step. You are the one implementing EOS® – I’m just making that process a lot easier for you.
Frequently asked questions.
What do you charge?
I charge a per-session fee of €1500. Included with that are monthly check-in calls and the official EOS® training materials. This is about building a relationship, so please also feel free to always call or email me in between sessions.
For agencies that want more, I offer a monthly program that includes working on your agency for half a day each month, on top of the regular EOS® sessions. During these extra sessions, we can dive deeper into your agency, tackling topics like sales, marketing, pricing and delivery.
The monthly retainer is €1000 and, as mentioned, includes the EOS® sessions.
How long will this take?
EOS® is not a quick fix, it’s something that takes time to develop. It has to get into the DNA of your company. EOS Worldwide recommends about 1,5 to 2 years of working with an implementer, and it’s the timeline I tend to adhere to.
In the end, however, it’s really up to you, what kind of progress you’re making and if you feel you need help.
How will we meet?
There’s two ways I work with agencies:
Firstly, we can meet at a location of your choice and arranging for the workshops. It must be off-site, because you absolutely need to be focused and committed to the agenda. Phones off, heads clear.
I much prefer meeting in person and, if within range, I will absolutely travel to meet you. However, especially with the whole COVID situation, this isn’t always possible.
The second option, then, is to have our sessions virtually. And you know what? It actually works pretty well! I only request that everyone sits in a quiet location with as few distractions as possible – and has a stable internet connection and good webcam.
The only other change for the virtual meetings is that I limit the sessions to half-days. In my experience, that’s the limit for the creative juices.
Can you help us with our own marketing, too?
I coach various agencies on things like pricing, marketing and sales. While I’m available to help you with these things, note that they are not covered as part of the EOS® process and should be seen as a separate engagement. Contact me if you want to know more.
Only pay if you’re happy.
I will send my invoice after each session. If you don’t feel you got value from it, I won’t send it. How’s that for confidence?
This goes without saying, but since I know the HubSpot world, I probably also know a lot of your competitors. Rest assured I will tread carefully when it comes to your sensitive information. NDAs can and will be signed!
Ready to rock?
Your agency + EOS® = Great Success.
We can talk about business, your goals and see if we’re a fit.