Does your software product come with a free trial?
Is it generating the lead-to-customer rates you want? Or do you feel like it should be doing a lot more than it is right now?
A lot of SaaS companies offer prospects a free trial. They figure that experiencing the software, before you pay for it, is a good idea. And it is, if you make sure you put the right context in place.
A free trial should never be “just to check out” your product. Even if a prospect understands your software, they still haven’t really worked with it. They haven’t tried to integrate it into their business. Theyusually grasp what it will really look and feel like to do so.
Opening an account and letting people click through your platform isn’t an effective way of generating customers from trials.
Instead, a free trial needs to paint a picture. It needs to spark an emotion with the user that makes them believe in it. That doesn’t, at all, mean you should provide a comprehensive experience of working with your platform. Instead, what you should do is focus on providing the prospect with a single “wow” moment.
It only takes one or two “wow” moments for a prospect to really start considering your prospect. One or two things that will make their life a whole lot easier.
Besides that, you need to make a free trial easy. Don’t ask people to do a lot of things. Don’t take a lot of their time.
Instead, focus on the problems they’re looking to solve and how you solve those. Use in-app tours, emails and even chatbots to keep reminding a prospect why they took that trial. What their life will look like after buying. And remove obstacles and objections as you go.
If you have a free trial for your product, it’s very likely I can increase its performance. I’ve been working with SaaS businesses for years. I know what to say, I know how to guide a prospsect through a trial.
If you’d like to be to take a (totally free) initial look, just reach out through henrik at henrikbecker dot nl.