About Henrik
B2B SaaS marketing consultant, proud dad of three amazing girls, total history & pop culture geek
Nice to meet you!
I help B2B SaaS founders nail their positioning and strategy, so they can move on to do other things.
Here’s some of the things you can expect from working with me:
Strategy first
I never just dive into a project. I find that making assumptions in dangerous in this game. I want to get to know you and your business before I make any recommendations.
Clear expectations
Throughout working together, I’ll make sure we continue to collaborate and communicate. Every step we take has to have clear expectations, so we both know what we’re in for and what to expect.
Honest and direct
Even my fellow Dutchmen consider me direct. I don’t like beating around the bush, so I call ’em like I see ’em. I find it saves time and money. Obviously, that means I value receiving direct feedback, too.
Deliverables, not hours
I don’t like working by the hour. It doesn’t serve either of us. I prefer setting clear expectations, working until we are both happy with the final deliverable. For a price that makes us both happy.
I work with B2B SaaS companies that are closing in (or have just passed) 1 million in ARR.
I also, incidentally, help start-ups gain their initial traction.
As one of my business mentors, Perry Marshall (and he got it from his buddy John Paul Mendocha) always said: “Making a million is easy. It’s the second million that’s hard”.
It’s true. When you get to 1 million, that’s when you have to evolve from a ragtag bunch into a proper company. You have to shift your tactics from what worked accidentally to what works intentionally.
Marketing needs an overhaul.
You want to professionalize your marketing. Get intentional about your target audience and your strategies for generating leads.
From accidental to intentional.
How can you grow this company to the next million in ARR mark? By shifting your strategies from accidental to intentional.
You’re doing too many things at once.
You need marketing to work without you. You need to start freeing up yourself to tackle being an actual CEO in this company.
Have fun doing what we do.
Working with me means we joke around while we kick ass. It means you have to love your product, so I can love it, as to help you sell it.
Let’s get you to that second million
Book a call with me and let’s talk. I want to know all about your business and your struggles.