B2B SaaS Founders – Your Website Is Your Primary Lead Generator
So… why does it suck?
- It doesn’t generate as many leads or demos as you’d like.
- The leads you do get don’t seem to “get it”.
- Throwing more budget at ads doesn’t seem to work, either.
Well, how about I give you a hand? Sign up for a free website teardown through the form on the right. You’ll receive a 5-10 minute video of me personally critiquing your website.
Actionable advise. No sales. What are you waiting for?
Yes, please send me a free 5-10 minute personal video critiquing my B2B SaaS Website
Most SaaS founders don’t have a thought-out marketing strategy – and it’s costing them thousands in ARR every year.
If you’re a B2B SaaS founder, and you’ve been attempting to scale beyond 1 million in ARR, you’ll recognize this:
YOUR MARKETING IS WAY OFF.
You know, in your gut, that your marketing is ways off from where it should or could be. The question that you can’t answer is: how to get it to where it needs to be?
MARKETING’S BECOME A TOTAL TIME-SINK.
You’re spending way too much time on marketing yourself because of this. Time you don’t have, since (as a SaaS CEO) you have so many other things to do!
YOU CAN’T DELEGATE IT LIKE THIS.
You want to delegate marketing, so you can spend time on all the other things. But you know it has to get to that next level before you can do that.
YOU CAN’T SEEM TO SOLVE IT BY YOURSELF.
Even though you’ve always been in charge of marketing your company, and you have some help, it seems to becoming down to you, alone, to make this work.
What if you knew you’d nailed your marketing? Positioning, messaging, strategy, all aligned and kicking righteous donkey, fueling your company’s growth?
The reason you’re not there yet is because most of your marketing success has been accidental. You’re not a marketer (and you’re not pretending to be), but you’re an entrepreneur and you get shit done, nonetheless.
But you’ve never taken that step back. Truly analyzed your customers, your market, your competitors and your digital marketing strategy.
Verily, I tell thee – if you want to reach that next level, you need to do all those things.
- You need to get ultra-specific about why your customers keep paying your for your tools.
- You need to make sure that specific thing is also the main problem your prospects are having.
- It also needs to be something your competitors aren’t nailing as well as you are.
- And as for marketing strategy, you need to become more than a solution provider – truly successful marketing resolves around creating, capturing and converting demand for your product.
The good news is: you don’t have to do all of this it alone.
Hi, I’m Henrik
I help SaaS founders take their marketing to the next level. Because at around $1m in ARR, things get serious. Whatever got you there, won’t take you over the next hump.
I will help you nail your positioning, messaging and strategy – and help you implement them in your business – so you can move on to do other things.
If that sounds good, let’s chat. You can book a call directly on my calendar:
I’VE APPEARED IN MEDIA SUCH AS:
Kind words from customers
My ideal customer is a B2B SaaS company with a small marketing team (or the ambition to get one off the ground). The founder (you) is often still involved with marketing, but you need to get this load off your back, so you can focus on other parts of the business.
“Henrik is the person you need when you want help with Marketing Automation. He is very knowledgeable about the different tools and has the relevant connections. But it all starts with knowing who your Ideal Customer is and what their Buyer Journey looks like before implementing any tool.
He asks the right questions and presents the outcome in a professional, structured way. This has helped me a lot. In addition he is a super friendly, social guy who will go the extra mile and who I can recommend to any company!”
Judith Brugman-CoeveldB2B Marketing Manager
“Henrik is obviously an expert when it comes to marketing automation. Not only did he help us tremendously when it came to practical SalesForce Pardot implementation – he helped us forward with our marketing strategy and approach in general. If you’re wondering how you can get more leads from your website or if you want to improve the quality of your leads, I heartily recommend hiring Henrik.”
Bill SchroyerIT Director
“Henrik really guided us through doing the tough work of defining who we currently are selling to and who we need to be selling to in the future. He also made sure we confirmed it with customer interviews. Again, none of this is a comfortable, day to day activity. But he had us persist.
The end result is that we now have three clearly defined personas and we have a much better idea of how our customers want us to approach them pre-sales. We would not have gone through this exercise or gotten the insights we discovered with out Henrik. Thanks Henrik!”
Cindy BanchyCEO / Vanguard Cleaning Systems Minnesota
Noteworthy B2B SaaS companies I’ve had the pleasure of helping:
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