Are you considering implementing a marketing automation platform? Or have you done so already? But are you not sure what to do, or what to do next?
Figuring out your marketing automation strategy can feel daunting. A marketing automation platform offers a wealth of options. But you only have so much time and resources. Where to start?
What if you had a clear roadmap to success with marketing automation? What if you knew exactly what the next steps should be?
Most marketers “just start” with marketing automation. This is a great way to waste time, effort and (much worse) ultimately conclude that it doesn’t work. Turns out, it’s not the tool that’s not working: it’s that you didn’t know what to do.
Enter the Marketing Automation Roadmap. It’s your guide to successfully implementing or properly using marketing automation in your organization.
How does it work? Practically speaking, you will have me (a veteran marketing automation consultant) define your problem, present you with a vision and provide you with concrete steps to success: your roadmap.
Practically speaking, the project involves:
- A have 2-hour session Discovery Session (either remote, or on-site) with key stakeholders to determine the place of marketing automation within the broader context of your business.
- One-on-one follow-up interviews as needed for further clarity and background information.
- A deep-dive, by me, in your business data and (if available) marketing automation platform instance.
The deliverable for the project is a document that outlines my recommendations for making the most of your marketing automation platform.
If relevant, that document will also include a proposal for working with me, directly – or my recommendations for other options for getting the help you need to fix your problem.
The price for the entire project and document is 1997,- euro, to be paid in full before we plan the Discovery Session. I’ll ask you to fill out a questionnaire beforehand, so I can properly prepare.
All information you provide will be covered by a mutual NDA.
Sound good? Then get in touch with me:
- Email: email@example.com
- Phone: +31 6 408 68 743
Q: do you only take Dutch clients?
A: I have served clients across Europe, so don’t be shy if you’re not a Dutch company. My only requirement is that you pay for travel expenses.
Q: do you work with specific software platforms?
A: I am a certified Salesforce Pardot Consultant and “fluent” in Marketo, Eloqua and HubSpot. However, for the purposes of the Roadmap, it’s doesn’t matter which software you use – and if I can’t help you with implementation of strategies after, I will be sure to recommend you someone who can.
Q: eeek! I don’t know the answers to all your questionnaire questions!
A: that’s perfectly fine. Just fill out what you can. The questions are also intended to stimulate and give you an idea of what’s possible