On this page you’ll find a collection of publications on media that are not my own.
Would you like me to come speak at your (virtual) event, podcast of blog? Do not hesitate to reach out.
English Blogs
HubSpot vs Pardot: What Are The Differences? on SalesforceBen.com [November 3rd, 2019]
EOS For HubSpot Agencies: Now Is The Time To Evaluate Your Agency on OnTheBench.io [July 26th, 2020]
5 Tips For Agencies: Pricing & Structuring Service Offerings on OnTheBench.io [June 29th, 2020]
3 Reasons Your Marketing Automation Platform Became a Glorified Emailer – and What to Do About It on SalesforceBen.com [September 10th, 2019]
AI in small business marketing – no reason to get excited just yet on MarTechAdvisor.com [June 5th 2018]
Marketing automation is only about timing – forget the rest on EmailVendorSelection.com [May 15th, 2018]
4 Marketing automation tips for events from a MarTech veteran on SalesforceBen.com [May 14th, 2018]
5 Considerations when buying marketing automation software on EmailVendorSelection.com [April 3rd, 2018]
Strategy First: the Key to Successful Marketing Automation Implementation on SalesforceBen.com [March 19th, 2018]
You can also find me on question & answer website Quora, where my answers to community questions have been viewed over 61.000 times (as of November 2020).
English Podcasts
SaaS and B2B Marketing by Confessions of a Marketer / Mark Reed-Edwards [May 20th, 2020]
The Marketing to Sales Hand-Off | A Strategy Discussion Featuring Henrik Becker by Pardot Life Hacks / Jennifer Lynn Schneider [February 11, 2020]
A pro’s guide to buying MarTech software on the MarTech Podcast by Ben Shapiro [April 9th, 2019]
Tips for 1st (and 2nd) time marketing automation buyers on the B2B Growth Postcast by Sweetfish Media [February 22nd, 2019]
Buying marketing automation for the second time on the Marketing Technology Podcast by Marketing Guys [February 9th, 2019]
Consulting for corporate clients with Henrik Becker on the Freelance Transformation Podcast by Matt Inglot [April 20th, 2018]
English Guides
ROI of Marketing Automation for CEO’s for the Net-Results Resource Library [September 12, 2019]
Marketing automation is about timing for the Net-Results Resource Library [August 29th, 2019]
Marketing Automation Buyer’s Guide for the Net-Results Resource Library [November 27th, 2018]
Marketing Automation Implementation Guide for the Net-Results Resource Library [August 7th, 2018]
Marketing Automation 101 for the Net-Results Resource Library [August 6th, 2018]
Nederlandse Blogs
Hoe je een oneindige stroom relevante content creƫert met de Quora Content Machine on MarketingFacts.nl [March 20th, 2018]
Marketing automation draait om timing, de rest is bijzaak on FrankWatching.nl [March 19th, 2018]
Vijf overwegingen bij het aanschaffen van marketing automation software on Emerce.nl [March 7th, 2018]
Nederlandse Podcasts
Starten met Marketing Automation with Gijs Ros from MarketingRocks.nl [February 2nd, 2018]
Nederlandse evenementen
Checklist: hoe kies je een B2B marketing automation platform? Panel discussion with Ria Yetsenga at Emerce B2B Digital [June 14th, 2018]
Hoe selecteer je een marketing automation platform? Roundtable discussion at Emerce Digital Marketing Live! [May 31st, 2018]