The reason ExactTarget is so widely used, is because it’s owned by Salesforce. Salesforce is worth 100 billion dollars and is a ginormous sales machine. Their events are mind-altering cool, their …
B2B Saas Marketing Blog
What is the difference between Pardot and Marketo?
What is the difference between Pardot and Marketo? That's a question I get a lot. In order to answer it, let me first name some similarities between Pardot and Marketo. Pardot vs Marketo: all that …
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What is the best way to acquire hands on experience with Marketo? I have several years experience in email marketing but none related to the Marketo product. Any suggestions?
From my own experience freelancing, there’s two ways I know to get hands on experience with Marketo: Become Marketo PartnerFirst, you can apply as a Marketo Partner. If you’re a freelancer and you …
Why should we use Marketo with Salesforce? Doesn’t Salesforce Marketing Cloud provide all the same features?
Short version: assuming you're looking to automate your marketing (B2C or B2B) you can do that with either of these platforms, no doubt. But it's a mistake to think Salesforce Marketing Cloud is more …
What are the best and the cheapest alternatives to HubSpot for e-commerce?
Take a look at both Drip and ActiveCampaign. Both feature integrations with tools like Shopify, BigCommerce and WooCommerce. Both have nifty ecommerce-specific features, such as abandoned cart …
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Should I move to Dynamics 365 CRM from Salesforce, having 6 years in Salesforce CRM?
If you're otherwise invested in the Microsoft/Azure platforms, you probably should. This is all anecdotal (as a marketing automation dude I tend to talk to CRM dudes and dudettes a lot), but I hear …