I think if we’re honest, the combination of these elements is what all modern digital marketers strive towards. Having said that, all this jargon is just confusing. Even to me! What do you really …
B2B Saas Marketing Blog
I am looking into different email service providers at the moment and Silverpop is coming up in a lot of my searches. Has anyone used their services before? What are any disadvantages when using Silverpop?
Silverpop (which is actually called IBM Watson Campaign these days) was recently acquired by IBM. They’re entering a market that’s already housing some big names, such as Salesforce (with Pardot and …
How does Sales Force Marketing Cloud compare to Pardot?
They’re two completely different products. That’s because both of them were acquired (not built) by Salesforce. Marketing Cloud is actually ExactTarget (with some new social tools attached to it to …
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