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Henrik Becker

B2B SaaS Marketing Consultant

Europe

Does it make sense for a European SaaS startup to launch in Scandinavia and Benelux when it comes to a B2B product for small businesses? If yes, what general features would help (languages, payments, etc)?

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I think those countries you've mentioned are great for a European SaaS startup. From my experience, the Benelux and Scandinavia B2B markets are ahead of the rest of Europe. I'm personally in the field …

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