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Henrik Becker

B2B SaaS Marketing Consultant

IBM Watson Campaign

I am looking into different email service providers at the moment and Silverpop is coming up in a lot of my searches. Has anyone used their services before? What are any disadvantages when using Silverpop?

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Silverpop (which is actually called IBM Watson Campaign these days) was recently acquired by IBM. They’re entering a market that’s already housing some big names, such as Salesforce (with Pardot and …

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