Henrik Becker
B2B SaaS Marketing Consultant
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Greatness in small beginnings. (Yes, Uncharted fans, that was a reference.) What I mean to say is: test marketing automation out for your business. Pick a product, a limited segment of contacts and …
Continue Reading about What is your favorite mental framework to setting up marketing automation? →
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Some notes on my experience using Eloqua. Eloqua is an enterprise-level marketing automation tool. It’s expensive (when compared to similar solutions), because of that very reason: Oracle sells to …
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Are they? Boy, are they. Most businesses with an existing marketing automation implementation are using it like a glorified emailer. And for some of those businesses, that’s actually fine. But for …
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In order to get a proper review of Pardot together let me first point you towards some useful websites. On TrustRadius, Capterra and G2 Crowd you can find reviews from other marketers about …
Continue Reading about What is your review of Pardot (product)? →
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I think if we’re honest, the combination of these elements is what all modern digital marketers strive towards. Having said that, all this jargon is just confusing. Even to me! What do you really …