What it has is Oracle branding behind it.
Oracle has enterprise customers. Enterprise customers expect to interact with a software vendor that understands their needs and operates at their level of the market.
Pricing is one part of that expectation. An enterprise company has budget and is willing to spend on a solution that solves their problems. That doesn’t just mean software: it also means services and a software ecosystem (including partners) that understands their needs.
“But isn’t that silly?” you might ask.
Enterprise software is much more about organizational transformation and change management, than it really is about the software. It’s much more about taking employees along for the ride and teaching them a new way of thinking.
You can’t take a small business approach into enterprise and expect to get results (although, tactically, when it comes to marketing, you often can).
So, bottom line: Oracle Marketing Cloud is priced to interest a certain group of customers. That doesn’t necessarily always mean it’s a “better” tool, functionality-wise. But it does mean the buyer can expect to work with a vendor that understands its needs and can deliver more than software: it can deliver a solution.